The critically acclaimed band and the renowned audio- and television manufacturer have teamed up in a global campaign that involves the co-creation of the innovative music application Sensory Spaces. A first teaser has already been released. Building appreciation for sound and setting new standards for band/brand meetings by providing new value for everybody. Those ambitions … more »
This is one of a series of long term tests that I’m doing for coolbrandz. Sometimes the initial euphoria about a product wears off after using it for a while and sometimes the opposite is true with the product slowly gaining favour after time. I’ve been testing “Garnier Body Ultimate Body Oil” for over a … more »
Vodka. Say that word and people conjure up visions of drunken Russians or tipsy Poles. Vodka is mixed with tomato juice or orange to make a cocktail right? Vodka is seldom drunk straight, and by straight I mean without ice. To the uninitiated, vodka all tastes the same. Vodka is a “neutral spirit.” There’s no … more »
An unerring sixth sense in determining the needs of her contemporaries coupled with inimitable style were the secrets to columnist Fanny Fern’s success – and they are also the hallmarks of this business bag named in her honor. With the unmistakable REFERENCE style elements, individualistic double clasp and refined functionality, the FERN will unerringly satisfy … more »
If a Dry Shampoo promises to make you fresh and beautiful with a shake of a can and a couple of brush strokes – well, at least your hair – you’d want to see that, don’t you? I mean, anyone can write that one magic product transforms you into a miracle beauty … So, I … more »
The Canadian brand Frank & Oak launches a new special collection with the participation of „Dave 1“ from the renowned electro-funk band Chromeo. The collection comprises 18 models – blazers, jeans, sweaters and minimalistic t-shirts. Colours vary from night blue via white to olive. Error or deliberate choice: the website is only accessible via subscription. … more »
Increasingly, we take advantage of professional cleaners in order to keep up with household chores. Additionally, outsourcing of various cleaning tasks to competent domestic helpers allows busy people to free up quality time. As part of a relocation, new cleaning staff commonly has to be hired and trained. In these multicultural times, language barriers often … more »
Incredible but true, I managed to get a hold of Ed Haslam, the Senior Vice President Marketing of YuMe, during this year’s Festival of Media Global. When I spotted the title of his Showcase theatre session, I was instantly intrigued: in advertising, is screen size really a matter? Nobody is better placed to answer that … more »
The world is currently observing a boom of online video. Industry specialists predict video and social media to drive 20% of annual global growth in internet display over the next 2 years. Ebuzzing is a video advertising distribution platform, distributing online video campaigns through an extensive network of media, websites, blogs, apps and social media, … more »
