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Bigger, longer, faster – Ben & Jerry’s Fair! Ice Tour reloaded
Your favourite ice cream for free? After its huge success from last year – over 100’000 ice creams have been given for free – the Ben & Jerry’s bus team is on the road again in order to share the very particular Ben & Jerry’s feeling with as many people as possible. Fair! Ice Tour 2012 starts in June and the Ben & Jerry’s bus will be criss-crossing Switzerland, Germany and Austria. Its objective fort his summer: even more cities, more tour stops and a lot more happy Ben & Jerry’s fans that can enjoy a free ice cream and share a good time.
Like last year everything is very fair on the Fair! Ice Tour 2012. Via Facebook Ben & Jerry’s fans can say where they want the bus to go. On www.facebook.com/benjerry.ch you can suggest locations that you find particularly cool: parks, playgrounds, offices, the concert of your favourite band, your best friend’s place, a children’s home or a private barbecue – anything that needs colour, fun and serious lightening up! The Ben & Jerry’s bus will be going exactly where it is needed most. Only pre-condition: lots of fun loving and hungry ice cream fans, or any other really good reason! In order to make the waiting more enjoyable fans can follow the progress of the Ben & Jerry‘s tour bus in real time via GPS on www.fairicetour.ch and so find out where it is at any given time.
The Ben & Jerry’s Fair! Ice Tour has a hot tradition
In summer 1986 Ben Cohen and Jerry Greenfield started their legendary – and until this day unequalled – bus tour: in the „Cowmobile“, a transformed caravan they drove through the US and distributed free samples of their delicious ice cream. However, the tour came to an abrupt end as their vehicle caught fire just outside Cleveland and burnt up in flames…