Trident Neon Fu – a totally crazy taste sensation

Posted on 08/08/2012 by brand's voice

The latest chewing gum from Trident combines intense flavours – strong, fresh, zingy and spicy.

The mystery surrounding the latest taste sensation from Trident chewing gums continues: with ‘Neon Fu’, Trident has introduced the world’s craziest chewing gum. More then just a pleasurable and surprising taste sensation, its striking design and unique packaging is a real attention getter, and once again, the taste of the chewing gum remains a secret.

Only recently available in stores, the launch of Trident’s ‘Neon Fu’ has expanded its ‘Mystery Range’, which started in 2011 with the introduction of ‘Mega Mystery’. Even the packaging of ‘Neon Fu’ presents a new dimension: with its modern design consisting of neon colours and a mysterious mask of a black cat, it truly stands out amongst the crowd.

Trident has been available in Switzerland for over 40 years, and has become a favourite chewing gum brand amongst aficionados. The rectangular shape and the unique products have developed a cult following and Trident continues to surprise with new flavour sensations, thus proving that they are more than just another regular chewing gum brand. ‘Neon Fu’ seamlessly continues this tradition with its intensely strong, fresh and zingy taste that guarantees a unique flavour experience.

A Facebook game and the opportunity to win amazing prizes

To celebrate the launch of ‘Neon Fu’, Trident are running a Facebook competition, giving everyone the opportunity to win some seriously cool prizes. The aim is to collect as many neon particles as possible for the production of the craziest chewing gum in the world. There is also a social component to the game: encouraging players to invite friends in on the action, for more chances to win. The more players that participate in the game the bigger the first prize gets. The major prize consists of BEATS headphones, a Samsung tablet with docking station, and a small Samsung flat screen TV. Additionally, each week there is a lucky draw amongst the best players to win a tablet.

About Trident

In 1964, Trident managed to win the hearts of the retail market in the USA, as the first sugar-free gum. Available in Switzerland since the early 70’s, Trident has since achieved cult status thanks to its intense flavours, original packaging and fun attitude. Trident continues to win the hearts of chewing gum aficionados world-wide and is now available in all taste variations and also as dragée gum pellets.