Music legend Moby meets Swatch: maximum style and fun guaranteed!

Embracing and incorporating the coolest ideas from the most interesting artists is absolutely integral to the Swatch ethos. This long-established belief in creative collaboration has seen the iconic Swiss watch and jewellery maker regularly join forces with a carefully curated selection of established and emerging artists – whom work across wide-ranging visual or sonic disciplines – since as far back as the mid-1980s. These ground breaking collaborations have resulted in a succession of amazing limited edition collections and one-off designs being proudly unleashed under the Swatch & Art banner during the past few decades.

Continually adding to this legacy, Swatch recently joined forces with the phenomenally successful musical artist, DJ and producer, Moby, to produce a limited edition watch Little Idiot that echoes the inventiveness and technical perfection found in any of his well-known songs.

This watch is available in a limited edition of 7777 pieces and comes in special packaging, with prints of Moby’s hand drawn ‘Little Idiot’ character – who has cropped up in various of his music videos – adorning both the time piece itself and its packaging. A simple yet sophisticated colour palette of rich blue, white and a dash of yellow has been deployed across the sleek plastic and silicone surfaces of Moby’s design, to ensure it merges maximum stylishness with the humorous mood and fluid, linear technique of his charming illustrations. Bold, quirky and fun, this watch is an adorable addition to any music or fashion lover’s wrist.

Moby explains his design inspirations:

“I started drawing cartoon characters in the mid 80′s when I worked in an underground record store. Every bag that left the store had a drawing on it, and one of my jobs was to draw the cartoons on the bags. And since then the little cartoon characters have just taken on lives of their own. I have been familiar with Swatch watches for many years and have admired the sense of creativity that they convey and promote. Working with Swatch on this project provided an interesting opportunity to give new context to the ‘Little Idiot’ drawings and I really love the finished results.”

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