Plastic fantastic – Swatch’s new Chrono Plastic = Summer fun

Being a child of the 80’s, I find myself naturally drawn to all things fluro. Synonymous with (the better parts) of the era, Swatch (another 80’s baby) is famous for its plastic fantastic, trendy watches. So, when presented with the opportunity to have a sneak peek at the “Chrono Plastic”, the latest Swatch watch, released this week for Summer, I naturally jumped at the chance.

Arriving armed with last seasons Swatch eager to eye off what I knew would need to be my latest piece of arm candy, I made my way through the Summer heat to the Cite du Temps building, where I was greeted with a collection of bold, bright and seriously fun looking watches.

My clothing palette tends to be more conservative, so I rely heavily on fun accessories to create a unique look, and when I caught a glimpse of the new Summer colours I knew instantly the Chrono Plastic would soon be adorning my wrist. With 10 different colour schemes available, it won’t be hard to find one of the new Swatches to match your style, so, whether you prefer bold and bright or classic with a hint of fun you’ll certainly find a Chrono Plastic to match your mood (or outfit).

Since launching its inaugural watch in 1983, Swatch has established itself in the market as a trend setter, so it should come as no surprise that the latest Swatch release is colourful, fun and oozes summer charm. Crafted with a combination of plastic and silicone the Chrono Plastic is not only fashionable, but functional, designed to take you from street side to track side all with the push of a button.

This fun, bright watch has hit Swatch stores this week and is a Summer must, so get there now for a fun accessory to brighten up your day.

This article is brought to you by Tara from DearGeneva

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