Mise-à-Jour-Wording-Completed-MAJ-T-Shirt-QRCode

Mise à jour: when your wardrobe needs an update

Ah, spring! What a wonderful time – the days are getting longer, the sun is shining (in some countries, I’ve heard) and the bees are tweeting “Let’s make #honey! “. Spring that is synonymous with new start and potting plants… for coolbrandz it’s time to say “So long and thanks for all the snow!” rebootmore »

PatriziasLove-Launch-Online-Shop-Look

Show them some love: New Online-Shop Patrizia’s Love

Not long ago, we spotted a newcomer on Instagram and just knew that this is going to delight our followers: the new web store www.patriziaslove.ch. Here you will find a vast selection of original and affordable fashion jewellery. The story of Patrizia’s Love starts with – as the name indicates – Patrizia’s love for jewellery.more »

Freitag-2003

Freitag: We’re so 2003

We admit it – we don’t know much about fashion, but we do know something about cycles. We know that everything that was once cool will come back into style someday. The year 2003 might not fit into this category yet, but we’re already celebrating it with all its not-yet-retro-cool moments. After all, FREITAG ismore »

Essie-Repstyle-Collection

Repstyle: Essie’s brand new collection 2013 that will make you rattle and roll

“I am totally in love with the many exotic animal prints currently featured on the catwalks around the world. So delicate and sensual that you just feel you have to touch them. When I was working on this collection, I suddenly had the idea to use the new magnet technology in order to creat ultramore »

Freitag-Reference-Landing

Freitag Reference: collection Autum-Winter 2012

It still happens that people touch a REFERENCE bag and ask: «What kind of leather is this?» For the Freitag Bros. this is flattering, no less. It shows how far they’ve come with their workmanship. The truth is: REFERENCE bags like all FREITAG products are made from roadkill – used truck tarps salvaged from truckingmore »

Opi-Germany-Collection

«Germany by OPI»: Autumn-Winter Collection 2012

The latest colour collection by OPI, Germany, stylishly complements the catwalk trends for Autumn-Winter whilst drawing inspiration from the newest fashion capital. The warm colour palette and varied textures make it the perfect accessory for the upcoming season and the final touch to complete any outfit, once again this year, nails will be the hottestmore »

heavens

HEAVENS GENEVE, Swissness in fashion mode

Swiss fashion may be subtle, but it’s not lacking in ambition. The proof is HEAVENS GENEVE, which recently aroused my curiosity. This ready-to-wear brand was founded in 2008 by Philippe Camperio in a desire to promote and propel Swissness to the heights of the Fashion and Luxury worlds. The very name “Heavens” conjures up themore »

hipandhappy

New in Lucerne: Boutique Hip & Happy offers lifestyle products and fashion for cool kids and babies

On 21st April Hip & Happy, a new shop for baby and kids clothes, opens its doors in Sentipark in Lucerne. This cute little boutique features a broad range of Northern Style products that are colourful, cool and fun. Happy feelings guaranteed! Amongst the brands that you will find in the shop there are Brian &more »

maptiteboutique

A little boutique that will delight the ladies

Who has not already experienced that: you see a cool outfit – trendy, frenchy or quite simply eye candy – on one of those hip girls from Paris, London or New York and then you try to get it over here. Only you can’t, it just doesn’t seem to be available in Switzerland. One girlmore »

respect-code

Honestby: transparent, trendy, eco-friendly fashion

Here in Switzerland, the fashion brand Switcher has made a name for itself with its efforts towards transparency on the site respect-code.org. The bottom line is that, using the code printed on your T-shirt, you can trace the origin of the item from the minutest cotton fibre through to its distribution in stores. But whenmore »

kitesurf

Kitesurfing and rings, how does that go together? It all depends on the mood!

So, there is a connection between kite and rings, then? “Um, no. Not really.” You may say. However… having cast off their sporting vestments, our wicked cool riders can’t wait to slip into a little something unique and stylish that simply wouldn’t be complete without a mood ring. mood has, in effect, cornered a verymore »